Exploiting the New Regional Opportunities in Petrochemicals

Fast-track your commercial, technical and economic knowledge to make robust insightful, and well-considered strategic and investment decisions in this dynamic sector

This highly practical and interactive programme will help you to:

  • Accelerate your understanding of the rapidly-changing dynamics of the global petrochemical industry
  • Build your knowledge of the key geographies for strategic investment  
  • Identify and examine the seven sources of competitive advantage and  understand where your business can benefit – from Feedstocks to Process Technology
  • Gain a detailed insight into the economic value chain behind petrochemical projects and apply this to your commercial benefit
  • Expand your knowledge of the supply chain challenges to identify the potential risks and opportunities for your business
  • Apply the knowledge gained through a detailed region by region review to focus your commercial activities
  • Gain hands-on experience through real-life industry case studies
  • Review the risks in doing business with new and emerging markets to protect against them
  • Compare your current operations against the strategies of the major players active in this sector

What is the programme about?

Specifically developed to provide professionals working within the petrochemical sector, or supplying the sector with services, with an in-depth understanding of the petrochemical value chains, and the business opportunities within them. The recent changes in the regional, political and economic environments will be considered. Our expert will then help you to identify how these changes will impact your business and where the opportunities present themselves.

  • Commercial, marketing and sales
  • Strategists and planner
  • Government officials
  • Engineers
  • Bankers and equity fund managers
  • Lawyers and legal counsel
  • Finance and HR personnel



The essentials of petrochemicals
  • The evolution of the petrochemicals sector
  • What is unconventional/tight gas
  • The relationship between oil, gas and petrochemicals
  • The North America shale revolution
  • - understanding why it is happening
  • - will it be replicated globally?
  • The main processes to make petrochemicals
  • How decisions change over the 7 year petrochemical cycle
Drivers of petrochemical demand
  • The mega-trends and how do they drive chemical consumption
  • Changing demographics and the effect on demand for petrochemicals
  • Which products will benefit from each trend
  • The ‘new normal’ for petrochemical demand
The seven key value chains and their inter-relationships
  • Ethylene
  • Propylene
  • Butadiene and C4
  • Benzene
  • Toluene
  • Xylene
Economics of petrochemicals
  • What are the impacts on petrochemicals of a ‘three-speed’ global economy?
  • Cost curves – how are they developed and how are they used?
  • Pricing – what are the different approaches to product pricing?
  • Product margins – what’s been the margin performance of the major products?
PRACTICAL CASE STUDY: Comparative advantage between regions
Participants will review and examine an industry case study to understand the key learning points in a real-life scenario

Day 2

The seven sources of competitive advantage for petrochemicals
  • Feedstocks
    -Shale (North America and others)
    -Coal-to-chemicals (China)
  • Economies of scale
  • Commodity or specialty products?
  • Proximity to markets
  • Supply chain
  • Refinery and petrochemical integration – why this a commercial imperative
  • Process technology – where it’s freely available; where it’s not
How is each competitive advantage leveraged in each global region?
  • Where is there scope for arbitrage between regions?
  • How sustainable are these competitive advantages
  • How else might they be achieved?
Regional assessments
  • Petrochemical strengths and weaknesses – North America, Europe, Middle East, Asia
  • Inter-regional petrochemical competitiveness – US, Japan, BRIC grouping, China, South Korea, Middle East

Day 3

The role of petrochemical clusters, industrial parks and conversion parks
  • The benefits and drawbacks of cluster development. What are the critical success factors?
  • The job creation potential of petrochemicals and its downstream industries
  • The downstream plastics sector – scale and scope
PRACTICAL CASE STUDY: Sadara Chemical, Al Jubail, Saudi Arabia
Participants will examine this real life industry scenario in the context of the key message from the course to build their knowledge through practical application
Key regional opportunities in Petrochemicals
This session will explore where the key opportunities are in each region and how you can translate this into commercial opportunities for your business
  • North America
  • Europe
  • The Middle East
  • Asia
Doing business with the main consuming nations and petrochemical-based countries
  • Global ranking between countries
  • Risk identification – how easy is it?
  • How rigorously are contracts enforced?
  • Typical import/export costs and timing
  • How well are investors protected?
Key risks in the new and emerging markets
  • Growth prospects in mature and emerging markets
  • Views on China’s continuing growth prospects
  • Why China may not want to be self-sufficiency in petrochemicals
  • How comparative labour rates change the location of industries
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Dates & Locations

This course is only available as a custom course tailored for your business, contact us to discuss your requirements.